About Us

Seminars & Workshops

Program Development


Our Clientele

Order Products


Contact Us


Merlin & Associates is a global provider of on-site management development seminars.


Merlin & Associates meets the training needs of the business world, from entry-level employees to top-level executives to self-employed professionals.


Trainers and Consultants in Performance Improvement

Program Development

Initial Consultation

When a prospective client contacts Merlin & Associates, Inc., we conduct a free, one-hour initial consultation to identify the needs of the organization and determine if our capabilities match those needs. After this consult, we provide a written proposal outlining our suggestions for further organizational development.

Needs Analysis

Before any intervention can begin, a needs analysis is conducted to review the operation from a neutral perspective to determine ways in which organizational effectiveness can be maximized. The process may consist of a site visit or phone consultation in which key stakeholders are interviewed. After the information compiled is analyzed, a report is prepared outlining the Strengths, Opportunities and Targeted Solutions (SOTS). Note that not all needs assessments lead to training interventions. Other types of interventions may include individual counseling, coaching or referrals to in-house Employee Assistance Programs (EAP).

Individual Coaching

Coaching can be performed with staff or management personnel in order to improve needed skill sets and results. Sessions can be geared for personal or professional development and may include the use of validated assessment tools. Sessions can vary from one hour to one day in length, depending on the individual.

Sustainable Change

After a training program has been delivered, the transfer of learning process continues with other stakeholders to capture the essential learning points for the participants. Management and others are asked to play a key role in validating the learning that began in the classroom by working with the participant to begin incorporating the changes in behavior that translate into performance improvement. Stakeholders are briefed on their role and how to sustain the changes.


"Learning is not a spectator sport -- it is an active, not passive, enterprise. Accordingly, a learning environment must invite, even demand, the active engagement of the student."                              – D. Blocher